About
What I'm building, and why
I'm not an AI consultant, and I'm not trying to become an agency. I'm an operator who spent 5+ years running people and workflows inside a fast-moving, multi-campus environment — and somewhere in there, I started directing Claude and Claude Code to fix the things that were actually broken instead of just complaining about them. That habit is now the direction of my work.
Practical AI systems for small businesses — AI assistants that live on a website and answer questions and capture leads, missed-call auto-text-back for busy trades and service businesses, and workflow automation for the manual admin that eats a business owner's week. Nothing exotic. The goal is always the same: something that gets used, not something that gets demoed once and shelved.
See the servicesSee the bottleneck → scope the fix precisely → direct AI to build it → make sure people actually use it.
That last step is the one most people skip. I've watched good tools die because nobody was accountable for adoption — so I treat rollout and coaching as part of the build, not an afterthought.
I currently manage 20+ foreign teachers at Vinalearn in Ho Chi Minh City. When manual observation reporting was eating hours every week, I didn't wait for a system to be handed to me — I built one myself, then ran the onboarding and coaching to get a team that hadn't asked for a new tool to actually use it. That's the same job I do now for business owners: find what's actually broken, build the fix, make sure it sticks.
- A manual process that quietly eats hours every week
- A team, or a business owner, who's skeptical of new tools until they see one that actually works
- Leads or enquiries that go cold because nobody responded fast enough
- A workflow nobody has ever properly written down, let alone automated
More of this: fewer slide decks, more shipped tools that a real team or a real customer actually touches. If that's the kind of problem you have, I'd like to hear about it.
Get in touchBefore this: ESL teaching, personal training, and freelance photography — different fields, same pattern of learning fast and getting things done. Prefer the full history? Download my CV.